The aim was to develop a brand that would encourage people interested in co-working to come and experience Altspace's co-working environment. The brand also needed to exist in the office space while remaining neutral and secondary to existing architectural features and co-tenant signage.
Client
Altspace Co-Working
Sector
Real Estate
Services
Brand Identity
Web Design
Icon Design
Completed
April 2023
Agency
TMRRW inc.
Team
Joshua McDonald
Designer/CD
Joshua McDonald
Designer/CD
We started our journey with the fundamentals — workshopping the brand pillars. Brand pillars are the foundation for what an organization represents and how they are perceived. We worked with the leadership at Insignia to uncover their values as modern, organic and effortless. Everything we built from here out had to align with those values.