Altspace Co-Working

Find Your Space

Altspace needed a brand and website update to convey a more welcoming environment and align the brand with their newly acquired co-working space.

The aim was to develop a brand that would encourage people interested in co-working to come and experience Altspace's co-working environment. The brand also needed to exist in the office space while remaining neutral and secondary to existing architectural features and co-tenant signage.

Client

Altspace Co-Working

Sector

Real Estate

Services

Brand Identity
Web Design
Icon Design

Completed

April 2023

Agency

TMRRW inc.

Team

Joshua McDonald
Designer/CD

Joshua McDonald
Designer/CD

Laying the Foundation

We started our journey with the fundamentals — workshopping the brand pillars. Brand pillars are the foundation for what an organization represents and how they are perceived. We worked with the leadership at Insignia to uncover their values as modern, organic and effortless. Everything we built from here out had to align with those values.